BusyEvent Mobile now offers direct access to download, purchase and gather data from attendees at any time before, during or after an event. “BusyEvent Mobile and Datakeys make events easier to manage, more useful to participate in and more profitable to produce,” says Brian Salwin, chief visionary and strategist for BusyEvent Mobile. “The system observes the participant actions, records it, and makes it available in the self-service DataKey, which can be purchased directly through the mobile app.”
Each Datakey focuses on 25 data points containing information that ranges from checking in and visiting booths, to clicked links for materials and answered survey questions. The information found in the DataKeys allows exhibitors to discover their highest quality leads and sponsors to find out who is interested in their messages.
“What sets BusyEvent and DataKeys apart from other event apps is the opportunity it gives event producers and exhibitors to turn these digital trails into revenue,” Salwin says. The attendee’s digital trail offers insight into what they like and found interesting at a particular event. Event producers can then sell the DataKeys collected information to sponsors and exhibitors.
