Software marketing veteran and entrepreneur Vinay Iyer decided to modernize the world of event management after experiencing inefficiencies in the planning, management and execution of events that needed to juggle numerous internal and external contributors like sponsors, exhibitors and speakers. Iyer’s solution? Goombal, which integrates 15 activity categories necessary to plan a successful event into one online management platform, using mobile and cloud-based technology. The app performs the hard administration and reporting work that would otherwise be put on the event planner, from creating detailed budget and expense reports to generating insights into various aspects of the event’s performance. Forget maintaining multiple spreadsheets and lugging binders filled with documents. Thanks to Goombal, planning just got easier.
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