Fill it Forward of Guelph, Ontario, provides more than 30 different products for events—typically reusable bottles, cups, and bags—that help planners and attendees reduce environmental impact.
“Every bottle and every product we sell comes with an app experience tied to it,” says Director of Global Giving and Communications Allan Babor. “The idea is every time you reuse, you scan our bottle with your phone [using the Fill it Forward app]. And every time you do that, we track the environmental footprint, and we unlock a donation to charity.” Meeting planners commonly order customized Fill it Forward bottles to give to attendees.
