Saturday, April 13, 2024
Home Production Event Profiles Event Profile: B Floral Designs a Whimsical Event

Event Profile: B Floral Designs a Whimsical Event

By Bronwen Smith

Our circus soirée media event paid homage to the quintessential circus experience. The inspiration behind the event was our desire to put a modern spin on an old-fashioned circus. Entering the space, guests passed under a custom archway with the appearance of a red velvet curtain complete with playful lights. This installation perfectly set the tone for the theme of the evening and seamlessly transported guests into the whimsical space. To further immerse guests, cabanas found in the venue were fitted with red and white striped curtains to evoke the circus tent feel.

Throughout the space, guests were surrounded by a variety of floral arrangements filled with flowers such as dahlias, ranunculus, hydrangeas, orchids and roses in a rich red palette. In addition to these creations, customized event installations drew guests to different areas of the space. We created a 3D elephant using moss and flowers as well as an assortment of floral balloons. A colorful photo booth backdrop was fabricated using patterned pinwheels in a mix of reds, blacks, golds and creams; attendees posed for photos all night long in front of the backdrop.

Customized floral jewelry and accessories were on display and each guest was encouraged to wear a piece for the evening. We featured a mix of our signature pieces such as rings, cuffs, necklaces, earrings and bow ties. A combination of fresh and preserved flowers along with succulents and colorful feathers were used to create the accessories. A purple color scheme was the perfect complement to the circus theme.

Throughout the evening, guests enjoyed passed hors d’oeuvres and sipped on a themed signature cocktail. As the sun set, draped string lights lit the patio, adding to the ambiance of the space. Before guests departed they received goodie bags containing a mix of items ranging from circus-themed animal crackers to mini vintage gumball machines.

The B Floral team set out to highlight our production capabilities and transport guests into a sophisticated circus environment. Through the use of color, one-of-akind installations and an eye for detail, we threw an event worthy of a night under the big top.


Bronwen Smith is the owner and lead designer of B Floral, an event design and production firm in New York City. Raised in Manhattan, Smith graduated from Duke University with a degree in economics. In 2010, Smith founded B Floral, which has evolved into a top event design and production firm specializing in branding and corporate events.