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Event Showcase: RevUp 2030, Driving Membership

By M+E Staff

When the Center for Automotive Diversity, Inclusion and Advancement (CADIA) in metro Detroit wanted to design an engaging and professional women’s event last October, group founder Cheryl Thompson reached out to the Special D Events team from Ferndale.

Together, they developed a plan that launched the group’s RevUp 2030 campaign to double the number of women in automotive leadership and to drive new memberships.

The event, presented at the Great Lakes Culinary Center in Southfield, included a signature cocktail (an apple cider mimosa with edible luster dust) upon arrival that encouraged networking, welcome remarks from Thompson (Lead One, Lead All CEO), a panel discussion with influential women in the automotive industry and a Q&A session.

It was “A+,” says Thompson. “The event was a success and exceeded my expectations. There was a good balance of teaching, leading, and listening.”

The Special D Events team included Project Manager Shanthi Sivanandham and Project Coordinator Sarah Elliott with on-site management by Kayla Wurst. Vendors included linens by Event Source, catering by Great Lakes Culinary Center, photography by Brett Mountain, videography by Exit 14, floral arrangements by Special D Events and event signage by Carrie Hillis.

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