Pinnacle Live LLC of Arlington Heights, Illinois, and AVMS of Seattle, Washington, two premier event technology providers for hotels and resorts, announced a merger that will elevate expectations for the event industry. The merger brings together two companies with shared values and a commitment to providing exceptional service and innovative solutions for their clients.
The merger will enable the joint company to offer a full range of event technology services, including audiovisual production, event staging, lighting and sound, and other event technology solutions. The company will also provide a wider range of event production services, including event design and planning, logistics, and on-site support.
“We’re happy to announce this merger with AVMS,” says Eddy Eisenberg, CEO of Pinnacle Live, in a prepared statement. “The fusion of our two companies allows us to expand our suite of offerings, provide greater resources and solutions for the event industry, and create a home for team members who are passionate about their craft, careers, and the industry at large.”
In an industry dominated by a single player, this merger will provide hotels and their customers with a bespoke, scalable option that enables customized experiences. With a combined 200-plus unique hotel partnerships throughout North America, the company will deliver unparalleled service and innovative solutions to clients.
“This was a move I worked on for a long time, and we are excited to be joining forces with Pinnacle Live,” says Hobie Fugate, CEO of AVMS. “We are able to blend the best of what AVMS and Pinnacle Live have to offer—exceptional team members, unique event production expertise, and deep commitment and knowledge of the hospitality industry.”
The merger will allow for greater investment in research and development and innovation to modernize the event experience, broaden appeal, and provide choice for the marketplace
