• New Sales Director for Snowmass Tourism

     
    POSTED January 22, 2017
     

Alan Palmer has landed the job of group sales director for Snowmass Tourism. He brings 30 years of experience in ski area and hospitality to his position.

“We are thrilled to bring Alan on board as the new group sales director at Snowmass Tourism,” says Rose Abello, tourism director. “Alan’s wealth of experience in the ski and hospitality industries, not to mention his experience with the leisure travel and the tour operator market, make him a wonderful addition to our group sales team.”

Most recently, he served as the director of group sales at  the Valencia Resort in San Diego. At the five-star, five-diamond hotel, he worked with regional groups to increase business and oversaw a number of different service teams.

“After the past three years in California, joining Snowmass Tourism team feels like coming home,” says Alan Palmer. “I look forward to working with the group sales team, supplementing their efforts, enhancing their strengths and helping the entire community be even more successful.”

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

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