• New Web-Based Digital Floor Plan Management System Improves Show Planning Efficiency

    POSTED July 31, 2018

    Freedom to Plan

After years of success in Europe as ShowPlans, brand experience company Freeman is bringing its floor planning solution for organizers, sales teams and marketers to the U.S. as Blueprint. "Blueprint creates and stores digital floor plans directly in the cloud with an interface that anyone can use. Everyone has immediate access to current information," says Adam Jones, director – digital products, Freeman.  

Jones says through Blueprint, planners will be able to reap transformative benefits, such as being able to sell space more easily and streamline the sales process. "With real-time visibility, you know which exhibit spaces are available to sell.”

An advanced option, Blueprint Pro, allows clients to share their floor plans with peers, exhibitors, and attendees and embed it into their event site. Attendees will be able to access the floor plan before the show to plan their event schedule, too.

The CDC defines close contact as within six feet or less, for 15 minutes or more with someone who tests positive for COVID-19. At gatherings of many kinds, contact tracing is used to trace the people that someone has come into contact with, before they learn that they have tested positive. This allows the people that the sick person came into contact with to be aware of the situation, and to make health-informed choices. 


In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.

We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.


Chances are, you won’t know you’re living through history until it’s too late. It’s already happening. A chain reaction has been set in motion and the ground has begun to slide beneath your feet.

This past year has been a whirlwind to say the least. As a global pandemic sent the world reeling, planners were left grasping for footholds as the event industry was brought to a standstill, and many of the most fundamental elements of live meetings and events were cast in a new light.