• New Web-Based Digital Floor Plan Management System Improves Show Planning Efficiency

    Freedom to Plan

    POSTED July 31, 2018

After years of success in Europe as ShowPlans, brand experience company Freeman is bringing its floor planning solution for organizers, sales teams and marketers to the U.S. as Blueprint. "Blueprint creates and stores digital floor plans directly in the cloud with an interface that anyone can use. Everyone has immediate access to current information," says Adam Jones, director – digital products, Freeman.  

Jones says through Blueprint, planners will be able to reap transformative benefits, such as being able to sell space more easily and streamline the sales process. "With real-time visibility, you know which exhibit spaces are available to sell.”

An advanced option, Blueprint Pro, allows clients to share their floor plans with peers, exhibitors, and attendees and embed it into their event site. Attendees will be able to access the floor plan before the show to plan their event schedule, too.

The meetings and events industry doesn’t have an industry-wide ethical code, leaving planners to rely on their own personal code.