Just like the rest of the world, the hospitality and travel industries slammed to a halt when the pandemic hit last March. Some sectors within them had built-in solutions to focus on, such as hotels limiting capacities and restaurants focusing on takeout and delivery. But for many businesses within the related meetings and events realm, there were no natural alternatives to turn to.
When events went virtual, sharing a meal with coworkers and fellow industry professionals at in-person meetings and events became a realized luxury. The opportunity to connect with others over food disappeared for a while, but catering companies like Tastings in New York and Miami worked to keep it around by launching its new service, Tastings 2.0, in April.