Pickleball has grown in popularity as a tennis alternative for retirees and young competitors alike. Tom Brady, LeBron James, and Kim Clijsters are just three of the professional athletes investing in pickleball teams. With a far smaller footprint than tennis or golf, pickleball can be a great fit for meeting attendees, either as a participatory activity or a spectator experience. In late September, for example, in a partnership with the Atlantic City Sports Commission, the weeklong 2022 Dietz & Watson Atlantic City Pickleball Open brought thousands of fans to the Atlantic City Convention Center.
“We couldn’t be more pleased with the turnout and production of the inaugural Atlantic City Pickleball Open,” says Larry Sieg, Meet AC and Atlantic City Sports Commission president and CEO. “Our teams worked collectively and collaboratively to put on a world-class event. Pickleball is more than just a sport: It’s a community, and this week-long event proved just that.”