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Cambria Hotels Launches Sock Collection by Local Artists

By Todd R. Berger

Cambria Hotels—an upscale brand franchised by Choice Hotels International Inc.—introduced the Cambria Hotels Threads Collection, a new product offering that further elevates the brand’s commitment to creating a sense of place in each Cambria hotel. Leveraging the creativity of community artists from across the country, the first edition of the Threads Collection features three exclusively designed pairs of socks inspired by the surroundings of Cambria hotels in New England, South Carolina, and Arizona.

“At Cambria hotels, we strive to uplift the voices and local businesses in the communities where we are located,” says Janis Cannon, senior vice president, upscale brands, Choice Hotels. “By offering our guests a sense of place—from on-site offerings like menus featuring [local] ingredients and locally crafted beers, to special design touches that speak to the history of the destination, to a pair of destination-inspired socks—we are able to provide experiences that transcend the walls of our hotels.”

For a limited time, the Cambria Hotels Threads Collection will appear alongside the original artwork at Cambria Hotel Portland Downtown Old Port, Cambria Hotel Columbia Downtown The Vista, and Cambria Hotel Downtown Phoenix Convention Center. Locals and visitors alike will experience these three Cambria hotel destinations through each signature design:

“New England Coast,” designed by Pam Chevez

Chevez is a multimedia designer with experience in branding, motion design, and user interface/user experience design. Her work is influenced by her upbringing in Mexico City and call for adventure, focusing on stories that highlight the Hispanic community and other communities of color. She lives in Portland, Maine.

“Soda City,” designed by Ija Charles

Charles is a self-taught artist and entrepreneur from Columbia, South Carolina, where she is credited with bringing light and love to the city through her large-scale murals. 

“Arizona Skies,” designed by Heather Freitas

Freitas is a mixed-media artist with her own style known as Freism, which uses recycled media to explore everything from history to human emotion in response to environmental issues. She is based in Phoenix, Arizona.