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Virgin Hotels New York City Opens

The latest hotel of the lifestyle hotel brand opens in the heart of Manhattan’s NoMad neighborhood.

By Ava Diaz

A rendering of a chamber (guest room) at the Virgin Hotel New York City CREDIT Virgin Hotels

Virgin Hotels New York City opened its doors this month. Located in the NoMad neighborhood of Manhattan, the hotel delivers a sophisticated hospitality experience in the heart of the bustling city.

“[Virgin Group has] wanted to open a hotel in New York City since Virgin Atlantic first flew here in 1984. We have had so many milestones in this city, from opening America’s biggest record store to driving a tank through Times Square to lighting up the Empire State Building,” says Founder of the Virgin Group Sir Richard Branson, in a prepared statement. “I’m looking forward to even more adventures in the city and having a place to call home at the end of the day. I am so proud of the amazing team behind Virgin Hotels New York, they have created something beyond my wildest dreams.”

The 39-story hotel is host to 460 chambers, suites, and penthouses and emulates a sleek, contemporary design throughout. A touch of red—the brand’s signature color—is also represented throughout the hotel in a variety of unique touches like the red staircase connecting the third and fourth floors and serving as a bold accent on the chamber room doors.

A rendering of a bathroom suite inside a chamber at the Virgin Hotel New York City CREDIT Virgin Hotels

A modern feature to the hotel is the use of the mobile app Lucy for all guests. This app provides visitors with the ability to control lighting and thermostats, request hotel services, and stream their own content and select television programs at the touch of a finger. Additional amenities include The Pool Club on the fourth floor, a gym, business center, and complimentary Wi-Fi.

To host your next event, consider The Sky Lounge, an exquisite venue for up to 100 guests located on the 38th floor of the hotel—providing sweeping views of the vibrant city through its 30-foot-tall glass walls on three sides of the space. Additional private meeting spaces include The Summit for up to 80 people; The Factory for intimate groups of up to 65; The Conservatory + Terrace for an urban garden retreat for up to 300; The Founder’s room for up to 80; and the Audition Room for up to 185.

Dining accommodations include a 4,000-square-foot restaurant called Everdene that provides indoor and outdoor seating arrangements accompanied by eclectic eats.

“As our first hotel in New York City, we wanted to create a concept that was unique yet thoughtful, fusing together the local landscape with the spirit of Virgin,” says James Bermingham, CEO of Virgin Hotels, in a prepared statement. “We teamed up with incredible partners to bring the overall design, culinary concepts, and programming to life, and we’re looking forward to. Becoming one of the most sought-after hotels around.”