Debbie Liberio recently joined the Ashfield Meetings & Events leadership team at the agency’s Ivyland office. Liberio has accepted the role of business developer director and has over 20 years of experience in sales and strategic business planning.
“Debbie is an outstanding sales professional and I am delighted to welcome her to the Ashfield Meetings & Events team,” said Gavin Houston, CEO Americas. “With her solid background in business development as well as life sciences, I look forward to Debbie’s contributions in identifying and promoting strategic solutions for new and existing clients. Her experience will certainly help ensure our organization continues to be a leader in the meeting planning industry.”
Liberio utilized her degree in biology by beginning her career as a medical technologist at St. Christopher’s Hospital for Children and later transitioned into roles more concentrated on sales. She gained diverse experience in executive level business development through a wide range of organizations including biotech and academic institutions, which she plans to apply to this position.
“I am thrilled to be part of an organization with such an extensive area of expertise as Ashfield. Their approach to meetings and events is innovative and unique in the sector,” Liberio expressed, “It is very rewarding and energizing to be part of such a professional and strategic leadership team and am relishing the opportunity to making an impact by addressing the challenges and change that face both the business and its clients.”
Finally, she is prepared with experience in market research and digital marketing solutions as well as developing strategic meetings management programs. Very familiar with the meeting planning industry, she also has experience with customer events, internal executive meetings, sales meeting and conferences.
