The Atlantic City Alliance launched a winter tourism marketing campaign recently called “Taste of Summer,” which will take visitors out of the snow, ice and polar vortex, and into the summertime spirit. Participating hotels are located throughout Philadelphia, North Jersey, Northern Delaware, New York
and Baltimore.
“The Taste of Summer” includes packages from 11 resort casino hotels and spas, each offering a variety of fun amenities from dining deals, indoor pools, spa credits and fitness passes, to ocean-view rooms and summer cocktails. Most packages are available every day of the week and are affordably priced, ranging from $55 to $169, depending on the day of the week. Each guest will also receive a complimentary gift upon check in.
Advertising for the campaign consists of full-page ads in major newspapers, radio promotions and online ads on sites like weather.com, Travelzoo, Living Social and Kayak.com. Packages may be booked directly through the hotel by phone or online at the property’s website.
