Keeping sustainability top of mind might feel overwhelming amid tightening event budgets and high workloads. But as it turns out, you don’t need a degree in environmental science or a huge bankroll to produce Earth-conscious events—even the tiniest of shifts can make a meaningful impact. To help, Northeast Meetings + Events asked New York City-based planner and sustainability pro Michele Fox, founder of Members United for Sustainable Events (MUSE), for her tips on hosting events with a lighter carbon footprint and greater social impact.
M+E: How do you see the current state of sustainability in events?
MF: Everyone wants more sustainable events, but most don’t know where to start. Changing habits can be challenging—but with the right tools, we can create a new standard. I founded MUSE in 2021 to lead this shift by providing education, inspiration, and a supportive community for meeting and event professionals. There’s plenty of information available—it’s just about taking the first step.
M+E: Where do social and economic aspects come into play?
MF: Sustainability isn’t just about the environment—it’s also about people and regional economies. Hiring area vendors; paying fair wages; and ensuring diverse, gender-balanced speaker panels contribute to social and economic well-being. Supporting locally owned businesses reduces transportation emissions, benefiting the environment. When events prioritize communities, everyone wins—attendees experience a more authentic event, the economy thrives, and sustainability goals are naturally met.
M+E: How can planners balance sustainability and budget?
MF: Sustainability doesn’t have to be expensive—many initiatives are cost-neutral, such as hiring eco-conscious vendors, serving plant-based food, and using projected signage. Regional sourcing of supplies, such as seasonal flowers, also is budget-friendly. And sponsors can help fund these initiatives.
M+E: Which event shifts have the biggest impact?
MF: Food accounts for 25-30% of global carbon emissions, yet it’s often overlooked. Switching to plant-based options can cut a menu’s carbon footprint in half while still delivering a great dining experience. Just as important is composting food waste—when food decomposes in landfills, it creates methane, a potent greenhouse gas. Making these two simple shifts can have a huge environmental impact. Also, we need to publicize our initiatives at the events, on websites, and in our postevent messaging.
M+E: How can planners get clients on board?
MF: Align sustainability with the client’s mission and values. Most organizations have corporate social responsibility goals, and events should reflect them. If education is a priority, donating excess materials to schools adds value. If a company supports community well-being, sourcing from local businesses makes a strong impact. The key is planning sustainability from the start and communicating it clearly, so it’s not just an initiative but an event highlight.
Michele Fox is a New York City-based event professional and sustainability practitioner, the founder of Members United for Sustainable Events, and a consultant who helps planners integrate eco-friendly practices into gatherings.
