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Travel Portland Welcomes New Visitor Center

The city’s destination marketing and management organization has a new visitor center in downtown Portland to continue promoting travel to the area

By Amanda Christensen

Just in time for the busy summer season in Oregon, Travel Portland welcomes travelers with its new visitor center in Portland’s West End neighborhood. It is within walking distance of luxury hotels like the Ritz-Carlton, Portland, slated to open this summer, as well as iconic spots like Powell’s Books. The Oregon Convention Center is also just a short light rail ride away.

“The visitor center will provide access to friendly travel experts who can help visitors plan their itineraries, recommend restaurants and attractions, and [provide] information about events and activities in the area,” says Michael Cavanaugh, director of community engagement and visitor-facing services for Travel Portland. “It’s an excellent resource for anyone planning a trip to Portland, whether you’re a first-time visitor, seasoned meeting planner, or conference attendee.”

Rendering of Travel Portland's visitor center. May 19, 2023
Rendering of Travel Portland’s visitor center CREDIT LRS Architects

Throughout its marketing efforts, Travel Portland’s work spans from storytelling and collaborations with local businesses, cultural organizations, and community groups to driving meeting and convention business—all to showcase the city’s rich history and vibrant character as memorable backdrops for leisure visitors and event attendees alike.

The new site will also double as a venue for events, exhibitions, and presentations that showcase Portland’s culture and tourism offerings, enhancing Travel Portland’s abilities to further connect with visitors and locals and create memorable experiences in real time. While the visitor center is new, the organization has operated visitor centers and kiosks around the city for years.

Rendering of the visitor's center's murals, which will be changed at a later date. May 19, 2023
Rendering of the visitor center’s murals, which will be changed at a later date CREDIT LRS Architects

“This is just the beginning of the visitor-facing strategy for Travel Portland,” Cavanaugh explains. “Our ultimate goal is serving visitors where visitors are—the visitor center is just one piece of this.” In the coming months, Travel Portland is going to build upon the purpose of the center with pop-ups at events and festivals, and digital opportunities to share Portland visitor information.