Sunday, March 26, 2023
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A Rebrand in Boise

By Amanda Christensen

Operating in Boise for nearly 40 years, the Boise Convention and Visitors Bureau rebranded as Visit Boise last summer, with a redesigned logo set to launch this year. During the development of the organization’s most recent three-year strategic plan, the destination marketing organization wanted to improve search engine optimization and offer an expanded website experience to “hopefully entice [visitors to Boise] to stay longer or come back for [another] trip,” notes Carrie Westergard, executive director of Visit Boise.  

The updated website provides a better user experience and new elements like the Plan Your Trip feature, which allows visitors to design itineraries based on activities they are interested in and the time of year they wish to travel to the city. “[Visit Boise] is more all-encompassing of what we do,” Westergard says.