Carrie Westergard will join the Boise Convention and Visitors Bureau in January of 2015. When she takes the position, her primary duty will be overseeing various activities that promote Treasure Valley and selling the city and area to planners of conventions and events. She will replace John Cohen, who left the agency in August.
“Carrie brings extensive outreach and branding experience to the Boise Convention and Visitors Bureau. She is uniquely positioned to tell our story, given her rich history in the tourism industry and level of involvement in the local community,” said John Beacham, chairman of the Boise Convention and Visitors Bureau’s board of directors. “Carrie is going to be a great leader for our organization, and we will depend on her to build upon the growing interest in Boise as a national destination.”
Westergard has more than 20 years of experience in the industry and was most recently the community relations director for the Boise Metro Chamber of Commerce.
“I am looking forward to promoting this incredible place that we live, work and recreate,” Westergard said. “Boise is truly an amazing city and community and I will give everything I have to continue to elevate, collaborate and share our brand with the goal of growing our economic impact through tourism to our region.”
Westergard is involved in the Leadership Boise Alumni Association, Boise Young Professionals and the Boise Mayor Dave Bieter’s Young Professionals Advisory Council.
