The British Columbia Chapter of the American Marketing Association (BCAMA) recognized Destination Vancouver as the 2022 “Marketer of the Year.” Awarded annually, the accolade applauds the organization for demonstrating strategic and integrated marketing excellence.
Announced on the BCAMA website, Destination Vancouver won this award for their impressive ability to not only boost Vancouver’s tourism economy, but also to collaborate with “partners and the community,” especially within the restrictions in response to the COVID-19 pandemic.
The American Marketing Association was founded in 1937 with the goal of developing and advancing the marketing field, as well as providing a resourceful community for marketing professionals. This is the 50th year the British Columbia Chapter has bestowed the “Marketer of the Year” award.
Destination Vancouver supports the tourism industry by marketing the city as a prime destination for both tourists and event planners, highlighting restaurants, places to stay, and activities—while keeping sustainability at the forefront of its operations.
Stated on Destination Vancouver’s website, their marketing strategy is simple: “powered by people.” “Focusing on people as a marketing strategy and as the theme actually won us the award,” says Candice Gibson, Destination Vancouver’s director of brand and marketing. “It’s our core consumer marketing campaign.”
Destination Vancouver was recognized at the annual Marketer of the Year Gala at the Fairmont Hotel Vancouver on Nov. 24.