After a hiatus, the Washington County Visitors Association is back in the meetings business. Wendy Popkin will be joining the organization as vice president of destinations on November 1, 2021, to lead the organization’s direct group sales efforts to meeting professional, sports, organizers and travel professionals.
“We are extremely excited to have a leader of Wendy’s caliber joining our organization and are confident that she will bring measurable success to our destination,” says Dave Parulo, president and CEO of the WCVA.
Popkin brings more than 30 years of tourism expertise to the organization. She’ll be exiting her position as executive director of the Oregon Hospitality Foundation, a role she has held since 2012. From 2003-2012, Popkin was principal of Popkin Solutions, which delivered strategic counsel and project management expertise to hospitality and tourism organizations that included Travel Oregon and Clackamas County Tourism and Cultural Affairs. In addition, she has held sales leadership positions with Travel Portland, The Hotel Group, Salish Lodge and Spa, The Inn at Semiahmoo and Timberline Lodge.
The WCVA is the official destination marketing organization for Washington County, Oregon, promoting the country under the destination brand Tualatin Valley. wcva.org
