Thursday, December 7, 2023
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Message from Idaho Tourism: Travel With Care

By M+E Staff

The travel season is here and while Idaho Tourism (Visit Idaho) celebrates the uptick in tourism, the bureau also has a message for visitors: Travel With Care. That’s the tagline of a new campaign that emphasizes the importance of caring for yourself, caring for others and caring for Idaho to preserve the opportunities for adventure in the Gem State for years to come. 

The campaign is largely focused on leisure travelers, but the message will resonate with meeting planners, too. Consider this gentle suggestion under “Care for Others”: “Whether out on a trail, sipping wine at a vineyard or shopping downtown, please be kind and patient to those around you. Like many places, staffing shortages can be a challenge in Idaho.” 

“Residents and visitors love traveling throughout Idaho for its many recreational opportunities,” says Diane Norton, tourism manager at Idaho Tourism. “We want all travelers to be informed and empowered when enjoying their favorite outdoor activities, whether that be navigating a new trail or knowing the proper etiquette and being kind when interacting with fellow users.” 

To kick off the initiative, Idaho Tourism held a trail cleanup and maintenance event at Camel’s Back Park in Boise in conjunction with National Travel and Tourism Week. In partnership with Ridge to Rivers, representatives from Idaho Tourism, the Idaho Travel Council and other outdoor-focused organizations gathered to repair fences, remove weeds and repair hillside areas. While the event was not open to the public, Idaho Tourism and volunteers interacted with fellow park users to share information about ways to care for our beloved outdoor spaces. 

To continue the program, Idaho Tourism is encouraging other partners and outdoor-focused organizations across the state to hold Travel with Care events in their respective regions. In doing so, Idahoans can help generate awareness and consideration for preserving the state’s many outdoor-recreation areas.