Anyone who has attended a FAM trip knows that the events are filled with lots of running around from venue to venue and destination hot spot to hot spot. But a recent Vancouver, BC FAM trip organized by the team at Tourism Vancouver really got a group of seven Chicago-based clients running. In fact, they ran the lululemon SeaWheeze Half Marathon.
The group toured venues, took guided running tours around the seawall, participated in a food and wellness tour on Granville Island, enjoyed a float plane tour of the city’s coastline and mountains, attended the SeaWheeze festival and outdoor mass yoga class, ran a half marathon and then was pampered with post-race spa treatments. That’s what I call a jam-packed FAM tour.
Sonu Parhur with Tourism Vancouver said that thanks to the FAM, they received business opportunities, as well as positive feedback. The participants said they “had never seen a tourism bureau coordinate a FAM like this one, and they were blown away by the schedule being so iconically Vancouver.”
Great job Tourism Vancouver of showing off the city in a fashion that is as unique as its natural beauty and charm!
