The 18-story, 303-room Hyatt Regency Frisco-Dallas is now open for business. Located within Frisco’s Stonebriar Centre, the hotel includes a 27,500-square-foot conference center with Regency and Junior ballrooms and additional breakout spaces, most with floor-to-ceiling windows for natural light. Additional amenities include on-site dining options, including Copper & Steel Table and Bar and the Steel Horse Cabana.
In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.
We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.