• Orange County Targets San Francisco in Marketing Campaign

     
    POSTED November 11, 2016
     

OMGOC, a marketing campaign launched by Orange County, California Destination Marketing Organizations, is targeting San Francisco’s market to bring more tourism to Orange County.

This is their first campaign and it uses several digital ad banners and videos to showcase all the region has to offer. It also challenges Northern Californians about what they really know about Orange County.

The goal is to show that there is more to Orange County than meets the eye. The campaign was created by marketing agency, Greehaus, and will run through Dec. 10.

“Orange County is just a short plane ride or road trip away from the Bay Area and offers so many different and surprising vacation experiences,” says Kelly Miller, chairman, Orange County Visitors Association, and president & CEO, Visit Huntington Beach. “The idea for this campaign came about because we knew there is strength in numbers and by pooling our resources to enter the San Francisco market, we could make an impact. Together we could inspire a whole new audience to ‘GO OC Now’.”

A prime site for conventions, trade shows and exhibitions, the Los Angeles Convention Center (LACC) recognizes that it has a unique opportunity to impact the lives of millions of guests and community members that step through its doors every year. That’s why the center has recently collected and donated 14.1 tons of remaining event items and 12 tons of carpet to various Los Angeles-based nonprofit organizations, in alignment with their commitment to zero-waste initiatives.

 

As with most facets of the meetings and events industry, the art of managing an event budget is a true balancing act. And while it’s easy to get wrapped up in the nitty-gritty, Eventbrite revealed a pleasant surprise in its 2018 Pulse Report (which surveyed 1,200 planners), finding that event budgets overall appear to be on the rise. But where exactly are those budget dollars going these days and how can planners best spend to craft memorable moments?

 

According to the Illinois Department of Agriculture, about 1.5 million Illinois workers are employed in the food and fiber system, ranking it as one of the top states in dependency on agriculture. The state’s 72,500 farms utilize 75 percent of Illinois land, including some of the most fertile soil in the world. While nicknamed “The Prairie State,” Illinois is truly a land of plenty and a hub for agritourism—with some of the largest agriculture-focused events (holding the potential for major economic impact) taking place inside its borders.