• Orange County Targets San Francisco in Marketing Campaign

     
    POSTED November 11, 2016
     

OMGOC, a marketing campaign launched by Orange County, California Destination Marketing Organizations, is targeting San Francisco’s market to bring more tourism to Orange County.

This is their first campaign and it uses several digital ad banners and videos to showcase all the region has to offer. It also challenges Northern Californians about what they really know about Orange County.

The goal is to show that there is more to Orange County than meets the eye. The campaign was created by marketing agency, Greehaus, and will run through Dec. 10.

“Orange County is just a short plane ride or road trip away from the Bay Area and offers so many different and surprising vacation experiences,” says Kelly Miller, chairman, Orange County Visitors Association, and president & CEO, Visit Huntington Beach. “The idea for this campaign came about because we knew there is strength in numbers and by pooling our resources to enter the San Francisco market, we could make an impact. Together we could inspire a whole new audience to ‘GO OC Now’.”

If the early registration numbers for IPW, the annual international trade show of the U.S. Travel Association, are an indication, global hospitality professionals are ready to return to the United States. By the end of March, more than two months ahead of the June 4-8 gathering in Orlando, Florida, registrations by international buyers and media had nearly doubled last year’s delegate count.

 

Survey Sentiment: Bring Back Business Travel and Face-to-Face Meetings