Many associations struggle to identify additional sources of revenue and content for their members. This session will identify ways to fulfill both of these needs by positioning your educational program to better meet the needs of corporate sponsors. A case study will feature an association that has created a successful sponsorship program with its digital educational content.
PCMA Webinar: Balancing Educational Content & Fulfilling Sponsor Expectations
Tuesday, September 10
1-2 p.m. CDT
1.0 Clock Hour
DOMAIN F: Stakeholder Management