PCMA Webinar: Key Performance Indicators: Tools to Ensure the Health of Your Travel Program
This webinar is designed to define the most widely measured key performance indicators that companies use to measure the health/results of their travel program. What can the data mean, where can data like this be secured, how to easily define the impacts of change, and how to take the data and drive improved performance.
The TwoSix Summit is one of the most actionable digital marketing educational conferences in the travel and tourism vertical. The program will be developed around content that attendees can implement immediately after attending the event.