• PCMA's Accelerating Reskilling Initiative

     
    POSTED November 16, 2020
     

Virtual events and digital skills have become vital to the meetings and events industry like never before. As it wasn’t absolutely necessary for planners to have these skills before the pandemic, the Professional Convention Management Association (PCMA) stepped in to help professionals obtain the skills they need to help contribute to the future of meetings and events.

“We knew early on it was up to the foundation to step up to the plate to help industry professionals recover and thrive. We listened to our members and learned that finding and funding reskilling and upskilling opportunities was No. 1 on their wish list,” says Meredith Rollins, executive director of the PCMA Foundation.

In response, PCMA launched the Accelerating Reskilling Initiative. The initiative will fund 1,000 event professionals with scholarships for the Certified Meeting Professional online prep course, the Digital Event Strategist Certification, as well as access to PCMA’s event, Convening Leaders 2021.

To help reach its goal of raising $250,000 to fund the reskilling of 1,000 business event professionals, PCMA hosted a virtual fundraiser called Rethink, Reskill, Recover. The September event had 140 participants and raised $57,000 with the help of sponsors and individual donations. By the end of the month, the initiative had raised $100,000.

As in-person events resume, these skills will help prepare professionals for success in the meantime.

Kevin Hubschmann is a New Jersey-based comedian who has been making people laugh for most of his life. But after not finding as many opportunities to perform live even before the pandemic, he started hosting popup comedy shows in New York City in 2019 under the business name Laugh.Events (pronounced Laugh Dot Events).

 

In the wake of a total global crisis, the Meet Minneapolis team got to work. 

Connecting the Community

Last summer, as communities across the state reeled, the CVB launched the “We Need Us!” campaign as a rally cry and reminder on the importance of supporting the businesses that make Minneapolis so unique.

“It really came from this question of, ‘How can we support our community that’s hurting in so many ways and make locals feel comfortable making those choices?’” says senior vice president of destination branding & strategy Courtney Ries.

 

Your team may have worn out the Zoom happy hour, but these virtual team-building options offer ways to connect and engage on a whole new level.