• PCMA's Accelerating Reskilling Initiative

     
    POSTED November 16, 2020
     

Virtual events and digital skills have become vital to the meetings and events industry like never before. As it wasn’t absolutely necessary for planners to have these skills before the pandemic, the Professional Convention Management Association (PCMA) stepped in to help professionals obtain the skills they need to help contribute to the future of meetings and events.

“We knew early on it was up to the foundation to step up to the plate to help industry professionals recover and thrive. We listened to our members and learned that finding and funding reskilling and upskilling opportunities was No. 1 on their wish list,” says Meredith Rollins, executive director of the PCMA Foundation.

In response, PCMA launched the Accelerating Reskilling Initiative. The initiative will fund 1,000 event professionals with scholarships for the Certified Meeting Professional online prep course, the Digital Event Strategist Certification, as well as access to PCMA’s event, Convening Leaders 2021.

To help reach its goal of raising $250,000 to fund the reskilling of 1,000 business event professionals, PCMA hosted a virtual fundraiser called Rethink, Reskill, Recover. The September event had 140 participants and raised $57,000 with the help of sponsors and individual donations. By the end of the month, the initiative had raised $100,000.

As in-person events resume, these skills will help prepare professionals for success in the meantime.

Are your Zoom work calls punctuated by the frenzied barking of your dog warning you of the shenanigans of a pesky squirrel? Do you long for the days when dressing up for work does not include choosing between pajamas and sweatpants? Are you tired of your office colleagues referring to you as “mom” or “dad” and refusing to pick up their rooms?

 

Round Rock is now home to America’s largest indoor water park: Kalahari Resorts and Conventions. The venue showcases a safari theme and includes 22 life-size sculptures that weigh up to 10,000 pounds each and measure up to 10 feet tall. The collection includes 12 elephants, seven zebras, a mother and baby rhinoceros, and a cape buffalo.

 

Unprecedented times call for strategic measures. With so many planners wondering how best to plan for the event-specific challenges posed by COVID- 19, industry leaders and top associations have stepped up to offer a road map with trainings on everything from cleaning protocols to new contract clauses.