• The Phoenixville Foundry Provides Unique Event Options

     
    POSTED September 30, 2014
     

ONCE PART OF A TOWN’S steel-and-iron industry, this destination is now dedicated to offering clients a different event experience. Facility and Events Director Bob Tomasso’s vision for the Phoenixville Foundry focuses on one word: unique. From the setting and architecture to the design (even tables and chairs), Tomasso says he and the Foundry’s experienced staff are able to provide clients with the tools they need to have effective and productive conferences, meetings and events. “When I started the project, my marketing plan was to go after the unique bridal market and the unique corporate structure for those who are not totally satisfied with country clubs and hotels,” Tomasso says. “Not that there’s anything wrong with those, but our goal was to give people different options. I was pleased by how large of a market that really is.”

HISTORIC SETTING
The Foundry was part of Phoenixville’s industrial era, operating as the foundry for the Phoenix Iron & Steel Company in 1882. It operated until the 1970s and was neglected for years. Hankin Group, an Exton-based developer, purchased the building in 2006, and the Phoenixville Foundry began its new life as an event space in November of 2008.

“This was unique to us, in a sense, to buy a building like this,” Tomasso says. “We bought it more out of a sense of community because the community was coming along slowly at the time and we thought it was a great opportunity to invest in it.” 

The Foundry offers 18,000 square feet of space, which can be leased as one large space or divided into spaces of various sizes. Tomasso says 70 percent of his business comes from social events, such as holiday parties.

CORPORATE USE
Events and presentations by corporations and organizations also are important. The space can be used for large meetings and presentations or entertaining and fundraising. Event planners, performers and VIP guests have access to a hospitality suite. The Foundry recently hosted a 300-guest fundraiser for the United Cerebral Palsy Foundation. It has also hosted town hall meetings by corporations in New York, with those meetings being simulcast to various locations throughout the country. More intimate is the West Wing Ballroom, with a high open ceiling that retains truss work of the original structure and more than 3,000 square feet of space.

A DEDICATED STAFF
Tomasso says his experience in planning and the contacts he has made allow him to provide vendor options. Instead of having an in-house caterer, he works with seven caterers. Clients also have choices in terms of tables, chairs, linens and china.

“There is not one set standard,” he says. “My team will put together design plans for the space and consult with the caterer and client. We’ll put together timelines, we’ll have people here throughout the process and throughout the event to coordinate and make sure that all those things are taken care of.”

Tomasso says the Foundry has hosted events for groups as small as 69 people and as many as 550. Even bigger groups can be accommodated during nice weather with the use of an outdoor space. Groups from as north as Connecticut and as south as Virginia have made the trip to use the Foundry.

“We do offer a number of things that make sense for people,” he says. “Our mission is to provide everything that the client needs, and to make sure they have the tools to work with them. We provide terrific service; our team’s planning background is great. We’ve all been in the business for a long time.”

Located in San Jose, California, Santana Row is the place to meet, play and connect in Silicon Valley. The pedestrian-friendly destination is only 10 minutes to the San Jose Convention Center and San Jose International Airport. The neighborhood is filled with condominiums, shops, restaurants, spas, and a movie theater. And at the core of it all is Hotel Valencia Santana Row—the only hotel in this unique entertainment district and the top hotel in San Jose according to Conde Nast Traveler.   

 

The Lynnwood Convention Center is a premiere event venue located 15 miles north of downtown Seattle. With 34,000 square feet of flexible meeting space that can accommodate large meetings, weddings, galas, seminars, corporate gatherings, product launches and private parties of up to 650, the Lynnwood Convention Center delivers on value, innovation and excellence.

 

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