planning

Why Guest Service Matters Now More Than Ever

Whether you're an event planner or a member of the hospitality industry, customer service should be very important to you.

Look around: When it comes to service, the world has changed. We pump our own gas, we use ATMs for most banking transactions, and we scan and bag our own groceries. As businesses continue to automate and reduce expenses, self-service has become the norm.

Keys to Achieving Trade Show Benefits

Q: I’m planning a trade show. How can I best partner with exhibitors to ensure we’re both successful?
A: First, understand that the person who completed the trade show agreement is not likely the person who will set up the display or staff the booth.

Identify and communicate with key players early to ensure they’re leveraging activation opportunities before, during and after the show. Following is an exhibitor success guide to serve your organization’s needs.

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