public relations

Meet Stephanie Capellas

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Stephanie Capellas was recently hired as the vice president of public relations at The Cosmopolitan of Las Vegas.

1. What are you looking forward to the most in your new role as vice president of public relations?

Kimpton Lorien Appoints Director of Sales and Marketing

Kimpton Lorien Hotel & Spa in Old Town Alexandria, Va., has announced the appointment of Jennifer Montgomery to director of sales and marketing.

Montgomery brings nearly 30 years of hospitality experience. In her new role, she will oversee the hotel’s dedicated sales and catering team, providing leadership and support. The catering team is known for their ability to execute weddings, meetings and events of up to 125 guests.

MetroConnections Director of Tour Guide Services Given NCA Award

Tracy DeJong, director of tour guide services for metroConnections, has been honored with the 2016 National Concierge Association Affiliate Volunteer of the Year Award. DeJong is also a board member of the Minnesota Chapter of the NCA. Previously, she was co-chair of the fundraising committee for NCA’s Minnesota Chapter.

“Tracy DeJong is a public relations asset,” says David Graves, president and CEO, metroConnections. “She works hard at getting out into the industry and showcasing metroConnections. We appreciate her efforts and congratulate her on this well-deserved award.”

Meet Matt Laible

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Matt Laible was recently hired as the communications and PR manager for Meet Minneapolis

10 Tips to Get Your Event the Media Attention it Deserves

Creating buzz is one of the many goals of any event, but nowadays it’s more far-reaching than just the attendees. In fact, the intended audience of most social events, product launches, expositions and exhibitions is actually much larger than those physically there. We’re talking about that big bold mystery known as media attention.

Tips for Effective PR

EVERYTHING DEPENDS ON STORY-who we are, what we do, our goals and dreams, and how we get there. As a public relations professional, I know well that story and relationships are the cornerstones for all success.

Public relations is relationships with key publics to grow your business. PR is more than simply getting on television or having your organization or event featured in the paper. It’s about building the right relationships that are going to bring in new customers, members or supporters and expand your reach to new audiences.

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