• The Pure Michigan Pledge Keeps Businesses Connected

     
    POSTED November 16, 2020
     

As many were still adjusting to the etiquette of social distancing and getting up to speed on the specifics of the latest executive order, Pure Michigan unveiled its “Two Peninsulas, One Pure Michigan” marketing campaign, encouraging statewide strength and unity in the midst of COVID-19.

Just a few months later, as many slowly emerged from quarantine, the organization launched its second initiative, the Pure Michigan Pledge.

“We launched this initiative to try to get as many people in our community as possible to link up and work together,” says Travel Michigan vice president Dave Lorenz. “In these stressful times, we’ve got to band together to show residents and visitors that we’re all taking this seriously and committed to their safety.”

Designed to foster trust in Michigan’s business, hospitality and tourism communities, and to encourage safe travel throughout the state, the Pure Michigan Pledge represents a firm promise to uphold safety protocols and CDC travel guidelines. “We’re all doing smart things to keep everyone safe, but this pledge lets people know where we stand. Travelers know they’re in good hands and residents know that the more businesses take the pledge, the more comfortable they can feel at home,” says Lorenz.

Businesses that take the pledge can download a toolkit of printable assets including tent and rack cards, posters, window signs, email logos and more to promote their promise. Hundreds of businesses have pledged and “it’s having an impact. People are getting out there, and we had a very busy summer but pledging to take these safety precautions will be more important than ever in these winter months,” he says.

With no specific deadline, the pledge will remain an ongoing effort to keep businesses top of mind and connected. “With the meetings, conference and convention sector of our community likely to be one of the last to recoup, we’re doing all we can to try to help our economy recover and get our community back up and running.”

Kevin Hubschmann is a New Jersey-based comedian who has been making people laugh for most of his life. But after not finding as many opportunities to perform live even before the pandemic, he started hosting popup comedy shows in New York City in 2019 under the business name Laugh.Events (pronounced Laugh Dot Events).

 

In the wake of a total global crisis, the Meet Minneapolis team got to work. 

Connecting the Community

Last summer, as communities across the state reeled, the CVB launched the “We Need Us!” campaign as a rally cry and reminder on the importance of supporting the businesses that make Minneapolis so unique.

“It really came from this question of, ‘How can we support our community that’s hurting in so many ways and make locals feel comfortable making those choices?’” says senior vice president of destination branding & strategy Courtney Ries.

 

Your team may have worn out the Zoom happy hour, but these virtual team-building options offer ways to connect and engage on a whole new level.