• The Pure Michigan Pledge Keeps Businesses Connected

     
    POSTED November 16, 2020
     

As many were still adjusting to the etiquette of social distancing and getting up to speed on the specifics of the latest executive order, Pure Michigan unveiled its “Two Peninsulas, One Pure Michigan” marketing campaign, encouraging statewide strength and unity in the midst of COVID-19.

Just a few months later, as many slowly emerged from quarantine, the organization launched its second initiative, the Pure Michigan Pledge.

“We launched this initiative to try to get as many people in our community as possible to link up and work together,” says Travel Michigan vice president Dave Lorenz. “In these stressful times, we’ve got to band together to show residents and visitors that we’re all taking this seriously and committed to their safety.”

Designed to foster trust in Michigan’s business, hospitality and tourism communities, and to encourage safe travel throughout the state, the Pure Michigan Pledge represents a firm promise to uphold safety protocols and CDC travel guidelines. “We’re all doing smart things to keep everyone safe, but this pledge lets people know where we stand. Travelers know they’re in good hands and residents know that the more businesses take the pledge, the more comfortable they can feel at home,” says Lorenz.

Businesses that take the pledge can download a toolkit of printable assets including tent and rack cards, posters, window signs, email logos and more to promote their promise. Hundreds of businesses have pledged and “it’s having an impact. People are getting out there, and we had a very busy summer but pledging to take these safety precautions will be more important than ever in these winter months,” he says.

With no specific deadline, the pledge will remain an ongoing effort to keep businesses top of mind and connected. “With the meetings, conference and convention sector of our community likely to be one of the last to recoup, we’re doing all we can to try to help our economy recover and get our community back up and running.”

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to lauren.pahmeier@tigeroak.com.

Raul Moronta was recently named the chief commercial officer for Remington Hotels

1. What are you looking forward to most in your new role?

 

Are your Zoom work calls punctuated by the frenzied barking of your dog warning you of the shenanigans of a pesky squirrel? Do you long for the days when dressing up for work does not include choosing between pajamas and sweatpants? Are you tired of your office colleagues referring to you as “mom” or “dad” and refusing to pick up their rooms?

 

Round Rock is now home to America’s largest indoor water park: Kalahari Resorts and Conventions. The venue showcases a safari theme and includes 22 life-size sculptures that weigh up to 10,000 pounds each and measure up to 10 feet tall. The collection includes 12 elephants, seven zebras, a mother and baby rhinoceros, and a cape buffalo.