These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to firstname.lastname@example.org.
Andrea Richey was recently hired as the director of sales for The Read House.
1. What are you looking forward to the most in your new role?
As I transition into this role, I am looking forward to curating a strong sales team and analyzing current business along with potential future opportunities. I enjoy learning all about a new city/market and getting plugged in with local leaders as well as building relationships with my team and peers.
2. How do you think past experiences have prepared you for this role?
I have an abundance of experience in various markets, size and scope of hotels. Each have been different with both positives and negatives. Learning to enhance the positives and work with the negatives is something I enjoy and bring to the table. Having worked in various situations allows me to think outside the box because I may have had to overcome an obstacle in another market that someone inside of my current hotel hasn’t necessarily worked through. This doesn’t make my current hotel any better or worse it just adds to the scope of ideas of what’s possible.
3. How did you get into the industry?
I have a degree in communications and theatre, and my first job after college was as a dancer at a theme park. I ultimately worked my way to the sales and marketing department there and then when it was time to pursue my next goal, I took a leap into hotel sales. Once I took that step I’ve never looked back. I have only worked in the role of sales and marketing in hotels but have such tremendous respect for the operations side of things. It takes a whole hotel ‘village’ for success and working together is something I believe in strongly.
4. What are you hoping to achieve in your new role?
I hope to accomplish a balance in meeting owner’s expectations, building a sales team that is well respected in both the hotel and community and leading in a way that reflects my belief of treating others the way you want to be treated.
5. What do you enjoy most about the industry?
I love helping people solve problems, and no one comes to a hotel without a purpose or need, whether is be for a social gathering, meeting or personal reason. I see my role (and that of sales) as problem solvers because it’s our job to find the win/win fit for each customer and our business model. I also love that each day is different, not only in the hotel but also in our industry. It’s a living, breathing and changing industry and I enjoy helping my hotels learn, grow and change. Sometimes that’s painful or confusing and sometimes we just flat out make the wrong decisions, but part of this role includes embracing new ways of doing things while also not trying to fix what isn’t broken.