These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to firstname.lastname@example.org.
Courtney Dall'Olmo was recently hired was the director of marketing for The Kartrite Resort & Indoor Waterpark.
1. What are you looking forward to the most in your new role?
From the moment I visited the construction site, I could tell The Kartrite was a special place. It truly is a different kind of adventure… getting to work with an amazing team to bring the resort and destination to life is an incredible opportunity. This is a highly innovative resort, the Catskills are beautiful and the location is convenient for so many visitors from near and far to easily escape for the weekend.
2. How do you think past experiences have prepared you for this role?
I have worked for both family and luxury resorts, and The Kartrite offers a bit of both, as well as working for Benchmark Global Hospitality and learning from industry leaders.
3. How did you get into the industry?
A passion for traveling and marketing, it was a natural fit. While attending the University of Vermont, I worked at several resorts part-time in various departments. I really loved sharing where I lived and what I loved to do in the area with travelers. After finishing my degree, I was able to work my way up into a marketing department; it is easy to sell what you love to do.
4. What are you hoping to achieve in your new role?
To create exciting, memorable experiences for our guests and to position The Kartrite and the Catskills as a preferred destination for corporate, social, private events and leisure guests. To reinforce Benchmark’s brand as the superior hospitality company in the industry.
5. What do you enjoy most about the industry?
Two things: 1. Marketing is constantly evolving; new technology is changing the way the public absorbs and gathers information; there is always an opportunity to learn something new, staying ahead of it and adjusting strategies — never a dull moment. 2. What’s better than being a part of providing experiences that create lifelong memories?