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Gerardo Tejado was recently appointed general manager of American Express Meetings & Events.
1. What are you looking forward to the most in your new role?
American Express Meetings & Events has an amazing team that is passionate about delivering the best possible experience for our customers, their event attendees and meeting participants. I am looking forward to working with some of the best industry innovators as we continue to grow the business.
2. How do you think past experiences have prepared you for this role?
Over the past seven years, I led GBT’s business in Latin America and the Caribbean (LAC), working not only with the Meetings & Events teams in the region, but also on the commercial, finance and operations side of the business. During this time, my team and I were able to achieve double-digit growth, add proprietary operations in Colombia, and transform the region’s sales and servicing capabilities. These experiences, coupled with my belief in collaboration, team work and passion for delivering the best possible experience for our customers have all prepared me as I step into this new role.
3. How did you get into the industry?
I joined American Express and GBT in 2002, holding positions across various commercial and client management facing roles. During my tenure in these roles, I was responsible for managing nine official card program campaigns with key destination cities across the region and developed strategies to promote Mexico abroad with “Splendors of Mexico” and “Beyond the Beach” campaigns. Being part of both the business travel industry and meetings and events has led me to appreciate the role they play in bolstering economies.
4. What are you hoping to achieve in your new role?
There is significant potential for a technology-driven transformation of the attendee experience. In my new role, I plan to position American Express Meetings & Events to lead this transformation and find new ways to improve meeting outcomes. We will continue to focus on using technology as an enhancement for both the meeting owner and the meeting attendee.
5. What do you enjoy most about the industry?
I am a strong believer in the power of collaboration and working as a team. That’s what this industry is all about – working together to create influential experiences and moments that matter for customers and event attendees.