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Kyle Michaud, CEO & founder of Experience Expositions, shares how he first got into the events industry.
1. What do you look forward to the most in your job?
My favorite part of Experience Expositions is the opportunity to connect consumers and brands. Every year, we hold North America's largest yoga event, The Yoga Expo. We host over 12,000 yogis and over 200 brands showcasing the latest and greatest products in the health and wellness market. With my job, I really look forward to providing brands and attendees with meaningful experiences – and it’s great to see both sides win! Brands are able to build their connections and awareness, and health-focused attendees love to sample new products and engage with brands they already know and love, as well as find new brands to engage with. It’s exciting for me to be right in the middle of the action.
2. How did you get into the events industry?
When I was only 18 years old, my friends and I planned a fun (and safe!) Halloween party at a local venue for students at my school. To our surprise, we attracted thousands of attendees. That was my first encounter with how exciting event planning can be; it really opened my eyes to the power of bringing people together to share experiences. In college, I also had the chance to produce concerts, which led to my planning over 25 shows on the East Coast. I got my start in the events industry early on, and it’s been incredible continuing to grow and scale my company up to where it is now.
3. How do you think past experiences have prepared you for your current job?
I wasn’t aware of it at first, but becoming a yoga teacher helped to shape my vision for my company. After college, I became hyper-focused on health and wellness. Through a scholarship, I gained my 200-hour yoga teacher certification, and my yoga practice became a significant and powerful part of my lifestyle. I saw a need for connection within the yoga community, and a tremendous opportunity to bring like-minded people together at a large-scale event. Drawing on all my past experiences of community building, creating live experiences and my interest in yoga, I was able to create The Yoga Expo and make yoga accessible to all types of people.
4. What are you hoping to achieve with your events company?
Overall, I hope that The Yoga Expo informs and empowers communities to make lifestyle choices that uplift the body, mind and soul. It's great for attendees to have the chance to try something new, whether it's a style of yoga they've never heard of, trying out a new environmentally friendly brand or learning from a local teacher they've never met. At the end of the day, I want attendees to walk away feeling refreshed, connected and inspired.
5. What do you enjoy most about the events industry?
I most enjoy creating meaningful experiences and using technology to streamline and improve our events for volunteers, exhibitors, sponsors and attendees alike. We use new and unconventional means to promote our events and are constantly striving for a net-zero carbon footprint. It’s been exciting for me to be a part of an innovative industry that’s constantly adapting, and I love creating world-class experiences for everyone involved. Thanks to new technological innovation, we have the opportunity to make each event bigger and better than the last. I’m eager to see what’s next for my company, along with the industry as a whole!