These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to email@example.com.
Ross Burch was recently named studio director of Studio 11 Design.
1. What are you looking forward to the most in your new role?
I am so excited to be jumping on the journey with Studio 11 Design’s Co-Founders Kellie Sirna, Stacy Elliston and the rest of the incredible team. I have worked with them in the past, know them through the industry, and it’s thrilling to be a part of all they are working on. Studio 11 De-sign has always created projects that are tailored to the client and location with such a beautiful blend of sophistication and fun. I love the attention to detail and the thoroughness of their design concepts.
2. How do you think past experiences have prepared you for this role?
I have had the distinct opportunity to travel and work in many different offices. Through those experiences, I’ve gained significant leadership knowledge and an understanding of how to man-age a variety of personalities, which will prove helpful in my new role as Studio Director. I spent three years working in Asia as a site representative and learned so many valuable skills: clear and concise communication, managing expectations internally and with the client, and how to fully think through the design process from concept to reality.
Coming from a design background enables me to speak the same language and communicate with the teams more effectively. I have the opportunity to work with every department at Studio 11 Design and make sure that each one is running well and creating the best work possible. I love to problem solve and look forward to helping us achieve the highest standards in every sin-gle thing we produce.
3. How did you get into the industry?
I have always been passionate about design. As I wasn’t sure which direction to take my passion in, I explored a few avenues when I was beginning my career. I spent a few years traveling and working in fashion in New York before deciding to pursue interior design. Then, I moved to London to study before finishing school in the U.S. Upon graduation, I had the amazing oppor-tunity to work for a major hospitality design firm where I gained international experience.
4. What are you hoping to achieve in your new role?
When talking with Kellie Sirna and Stacy Elliston about joining the firm, I loved hearing their vision for the company and clients. In style and approach, they’re very different. This dichotomy has helped build the firm to what it is today. While their styles may differ, their vision for Studio 11 Design is one and the same. They both agree that a team who loves what they do and creates amazing projects that exude their passion and talent is a priority. It’s important for the firm to have clients who feel like friends or even family, which I love. My goal is to embrace this ethos and ensure it comes to life so that we can continue to challenge the status quo of design. It’s ex-citing to work at a firm that pushes the boundaries and level of thinking for each and every pro-ject that we have the privilege to be a part of.
5. What do you enjoy most about the industry?
I love that the design industry is ever-evolving, challenging and fun. The industry is so small and interconnected. You’re constantly getting the opportunity to work with people you’ve admired
throughout various times of your career. It’s very inspiring to be able to work with and learn from some of the most creative people day in and day out.