These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to firstname.lastname@example.org.
Tracy Vaughan was recently appointed as the senior vice president of tourism & travel industry sales for the Greater Fort Lauderdale Convention & Visitors Bureau.
1. What are you looking forward to the most in your new role?
First and foremost, I'm looking forward to meeting the Fort Lauderdale team and local partners. I want to know every corner of the destination... to listen and learn about current successes (what's working) and challenges (what needs improvement) and work cooperatively with the team/community to help craft a strategy to advance Fort Lauderdale's brand on a global scale.
2. How do you think past experiences have prepared you for this role?
With more than 27 years of DMO experience, I've learned it's about relationships and making connections. But, it's also about staying current and relative, and being open-minded to doing things differently. Past successes do not guarantee future successes.
3. How did you get into the industry?
My first job in the industry was as an associate product manager at Mark Travel Corporation in Orlando, Florida. I worked on the Piedmont Vacations (which was bought by USAirways while I was there) account and was responsible for destinations like Las Vegas, California, Colorado and London (everything but Florida).
4. What are you hoping to achieve in your new role?
I want to be part of a leadership team that creates a positive work environment that promotes dialogue and cooperation internally and within the community to promote this dynamic and unique destination. Ultimately, it's about creating an environment for new ideas and proposals that lead to improved market share and revenue for Fort Lauderdale.
5. What do you enjoy most about the industry?
The people! Through work-related travel I have been so fortunate to interact with and learn from people from many different cultures. I have made lifelong friends from these travels, and it is true that travel builds bridges to respect, trust and understanding.