Colorado is known as the state of craft beer, but it also has the most distilleries per capita in the country, the oldest craft distillers and some of the most innovative spirits being created. So it should come as no surprise that the first-ever Hearts & Trails Spirits Festival was held on Feb. 24 at Denver’s Mile High Station to highlight some of the state’s finest spirit artisans and celebrate the launch of the Colorado Spirits Trail. The trail map is available on the web or in a print format and includes more than 45 stops at craft distilleries that groups can consider for their own programming. Hearts & Trails Spirits Festival was presented by the Colorado Distillers Guild and Two Parts, a Denver-based event production and promotions company.
In 2020, Houston First Corp. (HFC) reported that the city was slated to host 252 meetings and 611,000 room nights. By March 14, the Bayou City had already hosted 115 conventions and 137,400 room nights. Then the pandemic hit, and meetings and events across the country came to a screeching halt.
We asked Michael Heckman, acting president and CEO of Houston First Corp. (HFC) how the health crisis has influenced the organization’s business model moving forward.