• San Diego Convention Center Announced New Digital Advertising Program

     
    POSTED November 11, 2016
     

The San Diego Convention Center Corporation has partnered with—Smart City Networks, the leading internet provider in the nation—to work on a new digital advertising program.

"This digital projection system is one more way that we are enhancing our customer service experience at the San Diego Convention Center," says Clifford "Rip" Rippetoe, CFE, president and CEO, San Diego Convention Center. "Our customers have the opportunity to customize what they want to say, to whom and where through a visual tool never offered in our facility before."

Smart City will contribute advertising and content services through a digital network around the lobby of the convention center. Implementation of these plans will go through EventPath. Other offerings include, large projection displays at entrances to exhibits for branding opportunities, dynamic messaging content and high-resolution video content.

Other services provided by Smart City include, revenue programs such as event sponsorships, content services like gamification, web-based content management that allows users to control messages in real-time and more.

"The San Diego Convention Center’s digital advertising program will offer opportunities for shows, sponsors and exhibitors to inform and influence a captive audience," says Suzzanne Ravitz, digital marketing manager, Smart City. "By strategically placing digital media projectors at key entrances to the exhibit halls, shows will have a unique opportunity to help create a memorable meeting experience for their attendees."

Remote working has become mainstream with the continued presence of COVID-19. While many people have welcomed the new normal of working from home, others miss the separation of spaces, as many corporate offices have remained closed since March. Without the daily obligation to go into the office, professionals have the ability to travel more freely. Hotels across the country are creating “work from hotel” deals–a play on “work from home”–so people can explore new places while still fitting in their 9 to 5.  

 

Choosing a career in the event industry is not for the faint of heart. Let’s face it: Event planning is stressful. The last-minute changes, demands from clients and surmounting urgency of a quickly approaching event can make it difficult to maintain a healthy work-life balance.

As a new mother, I’m right there with you and need just as much help developing a healthy work-life balance. In my experiences working in events, I’ve found the following to be helpful ways to care for my mental health, despite being in a stressful profession:

 

In light of COVID-19, a survey commissioned by the American Hotel and Lodging Association (AHLA) discovered that 44 percent of Americans are planning leisure trips or overnight travel before the end of 2020.