• San Diego Convention Center Announced New Digital Advertising Program

     
    POSTED November 11, 2016
     

The San Diego Convention Center Corporation has partnered with—Smart City Networks, the leading internet provider in the nation—to work on a new digital advertising program.

"This digital projection system is one more way that we are enhancing our customer service experience at the San Diego Convention Center," says Clifford "Rip" Rippetoe, CFE, president and CEO, San Diego Convention Center. "Our customers have the opportunity to customize what they want to say, to whom and where through a visual tool never offered in our facility before."

Smart City will contribute advertising and content services through a digital network around the lobby of the convention center. Implementation of these plans will go through EventPath. Other offerings include, large projection displays at entrances to exhibits for branding opportunities, dynamic messaging content and high-resolution video content.

Other services provided by Smart City include, revenue programs such as event sponsorships, content services like gamification, web-based content management that allows users to control messages in real-time and more.

"The San Diego Convention Center’s digital advertising program will offer opportunities for shows, sponsors and exhibitors to inform and influence a captive audience," says Suzzanne Ravitz, digital marketing manager, Smart City. "By strategically placing digital media projectors at key entrances to the exhibit halls, shows will have a unique opportunity to help create a memorable meeting experience for their attendees."

Results from the Incentive Research Foundation’s (IRF) 2022 Incentive Travel Destination Preferences & Their Impact on Motivation confirmed that interest in incentive travel as a motivating sales reward is at an all-time high. 91% of 405 survey respondents described group incentive travel as extremely or very motivating compared to 80% last year. Individual incentive travel was rated even higher as a motivational award at 96% versus 84% last year. 

 

The key to maximizing success (and limiting risk) is for marketers to better understand how their audiovisual team works. 

It is almost event day. You are excited, but you are also stressed.

You have spent the last few months preparing for your live stream: that big product launch, quarterly Town Hall, or video conference that your boss needs to go well. Your marketing and communications teams have been working hard, and everything appears ready.

 

Everybody loves to talk about welcoming change. Then change happens, and whew, it’s tough. After the past few years, meetings and events professionals certainly appreciate that feeling, but they’re also feeling energized by so many new ways for attendees to gather.