social media

In the wake of the worst of COVID, it’s all hands on deck time for hotels and meeting venues to rebuild business and create effective ways of reaching customers.

It’s no secret that association membership has been in a steady decline for more than a decade. This is true not only for event professional associations but for associations dedicated to virtually every industry—from agriculture and aerospace to landscaping and legal. While many will claim this decline is due to cost-cutting, a deeper survey will show that it is the perceived lack of value of the association model and its offering.

Minnesota has a bounty of venues that are made for sharing on social media.

Wanted: Social Media Influencer With Heart

Digital Marketing Experts Share Key Concepts for Going Social

We often hear how Millennials love technology. In fact, they don’t know life without it. 

But while these future business leaders appreciate the power of technology to enhance knowledge and facilitate life’s simplest tasks, technology shouldn’t overshadow the important role of meetings, finds a new report by Imago Venues.

The report asks whether the meetings industry is doing enough to inspire this generation, and the resounding answer is no.

Social media has drastically changed since I was in college. Thanks to Instagram, Twitter and FB, the hashtag symbol is becoming a larger topic when it comes to following, reporting and engaging with companies, friends or events. I personally love following the buzz during events that I cannot attend via hashtags. Savvy event planners can use hashtags to help our industry and business grow.

A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.

Congratulations! You’ve landed a coveted industry award. You’re at the top of your game. Besides hanging your award on the wall or placing it in a place of prominence, what can you do to celebrate your achievement and use it to support marketing and recruitment efforts?

Here are five tips to extend the life of your industry recognition and gain more publicity. 

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