sorenson

Visit Plano Appointed New SMERF and Government Sales Manager

Visit Plano has appointed Shane Sorenson as the new SMERF (social, military, education, religious, and fraternal) and government sales manager. Sorenson is replacing Kay Summerville, who has retired after nine years at Visit Plano.

Sorenson has experience working for the Wichita Falls CVB, and has recently earned the Texas Destination Marketer credential. He’s also a Certified Tourism Ambassador, member of TACVB, TTIA, and Event Service Professionals Association.

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