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Charlotte Generates Record-Breaking Tourism Impact

A new report from the Charlotte Regional Visitors Authority (CRVA) in North Carolina has revealed the economic impact from its direct tourism activities last year

By Linden M. Bayliss

Uptown Charlotte, North Carolina
Uptown Charlotte, North Carolina || Photo by SeanPavonePhoto, courtesy of Adobe

A new report from the Charlotte Regional Visitors Authority (CRVA) in North Carolina has revealed the economic impact from its direct tourism activities last year—a record-breaking $1.08 billion. This beats the old record set in 2019 by a whopping $20 million. The report attributes the momentous year to many factors, including substantive year-over-year budget growth due to City of Charlotte support via the American Rescue Plan Act (2021); the CRVA’s paid media investment growing from $4 million in 2022 to $7 million last year; the increasing of its geographic advertising radius to 400 miles; and its recent focus on promoting arts, diversity, and cuisine. The revenue gained from these efforts is ultimately reinvested back into quality-of-life assets for the community—a big win for the Queen City.

crva.com

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