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AREA15 Breaks Ground on 20-Acre Expansion

Anchored by Universal Destinations & Experiences, the AREA15 immersive entertainment district will grow with more best-in-class experiences, attractions, entertainment, and food—plus a Boeing 747 event venue

By Todd R. Berger

1.8.24 SWME AREA15 District Expansion Begins-BrightLightDA-07
AREA15 is expanding north of Interstate 15 in Las Vegas, Nevada. || Courtesy of AREA15

AREA15, the immersive art and entertainment district in Las Vegas, Nevada, began construction by raising the 36-foot walls for its monumental expansion spanning 20 acres to its north along Interstate 15. Universal Destinations & Experiences will anchor the expansion with a new, year-round horror entertainment experience titled Horror Unleashed. Additionally, the expansion will welcome iFLY Indoor Skydiving, complete with the latest vertical wind-tunnel technology. More partnerships and tenants will be announced this year. 

The new development extends beyond AREA15’s main building complex, renowned for its iconic immersive experiences such as Meow Wolf’s Omega Mart, Illuminarium, Five Iron Golf, and Wink World.

The AREA15 expansion will include more than 450,000 square feet of customizable retail and food and beverage space featuring different types of building structures. The anchor experience, Universal Destinations & Experiences, will occupy over 110,000 square feet in a standalone building on the southern end of the district. Additionally, more than 85,000 square feet will be dedicated to pop-ups and outdoor experiences, including a salvaged Boeing 747 aircraft to be repurposed as an event space. With consumers continuing to gravitate toward immersive retail experiences, the expanded district’s future tenants will have the opportunity to create bespoke storefront concepts adding to AREA15’s vibrant, immersive ecosystem.

“Today we raise the walls on our next exciting incarnation, which will enable AREA15 to bring more best-of-class experiential entertainment to Las Vegas and the global audiences who travel here every year,” says Winston Fisher, chief executive officer of AREA15, in a prepared statement. “Consumers continue to gravitate toward artful new forms of entertainment providing immersive experiences, authentic connections, and real emotions. The demand continues to grow, and we are ready to dive into this substantial expansion and find more partnerships that will have a lasting impact on the AREA15 District and the City of Las Vegas.”

AREA15’s existing complex has welcomed nearly 5 million visitors, created more than 1,000 jobs, and hosted over 200 live events and performances in its three years of operation. Among the numerous accolades it has received, AREA15 has been named “Another Unmissable Stop for Art Lovers” by The Times UK, “Most Innovative Venue in the USA” by Timeout, “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards, one of “The 10 Most Innovative Urban Development and Real Estate Companies of 2020” by Fast Company, “Best Attraction” for three consecutive years as well as “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards, “Best Arts Hub” by Vegas Magazine, claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences,” and being included in Las Vegas Magazine’s Hall of Fame.