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New Mexico Flows $3.5M for Tourism

By Todd R. Berger

New Mexico Tourism
Taos, New Mexico, will receive $97,800 in tourism marketing grants. || Photo by Nick Fox, courtesy of Adobe

In late July, the New Mexico Tourism Department awarded $3.4 million in 2:1 matching grants to 46 local and tribal governments for tourism marketing. The joint investment between the department and all grant recipients is an estimated $5.16 million. The awards will come from the department’s Cooperative Marketing Grant Program.

“I’m incredibly pleased we continue to support so many communities and tourism amenities through the Cooperative Marketing Grant Program,” says New Mexico Tourism Secretary Jen Paul Shroer in a prepared statement. “Because tourism continues to be a viable source of economic development for New Mexico destinations of all sizes, pooling our resources for tourism marketing helps us deliver effective results for communities.”

The grants will cover such things as digital billboards, print ads, photography, social media campaigns, and blogger fees.