Hard Rock International will open the Reverb by Hard Rock Scottsdale, a music-themed hospitality venue and hotel featuring entertainment and outdoor spaces, 195 hotel rooms, an outdoor pool, a rooftop bar, and more. The hotel is expected to open in the first half of 2026 near Old Town, anchoring The Sydney, a mixed-use, entertainment-focused development in Scottsdale’s 101 Entertainment Corridor. The Sydney will include The Rustic, a Texas-inspired restaurant featuring live music; Pickle & Social, a premier pickleball concept; a golf fairway with swing simulators; outdoor entertainment green space; an outdoor music stage; and numerous restaurant and retail buildings. The Sydney is at the northeast corner of Pima Road and state Route 101 on Salt River Pima-Maricopa Indian Community tribal land.