Ted Turner Reserves encompasses 1.1 million acres across three properties in New Mexico—Vermejo, Armendaris, and Ladder—and one retreat, Sierra Grande. The hospitality brand is focused on conserving the land, connecting people with nature, and offering groups and leisure guests access to a wide range of outdoor activities.
Nestled in the Chihuahuan desert, the 360,000-acre Armendaris in southern New Mexico has been accepted into the Virtuoso portfolio of luxury travel partners comprised of over 2,200 preferred suppliers (hotels, resorts, cruise lines, airlines, tour operators and other travel entities) in 100 countries.
According to Lindsay Curry, vice president of sales and marketing of Ted Turner Reserves, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more than 20,000 luxury travel advisors and their clientele. Virtuoso agencies worldwide sell an average of $25–$30 billion annually, making the network a significant player in luxury travel market.
Armendaris’ recently renovated Hacienda has four guest rooms, a full Santa Fe-style kitchen, oversized dining area and living room, separate breakfast room, game room, bar, reading and entertainment spaces, and fitness and massage areas. Outside, a newly renovated courtyard with a fire pit, fountain, and outdoor kitchen extends time in nature. Private chefs handle culinary services, and activity guides lead treks through semi-desert and mountainous landscapes so participants can experience the wonders of the Jornada lava flow caves and see bison, pronghorn, and desert bighorn sheep.
In addition, the 550,000-acre Vermejo that crosses from northern New Mexico into southern Colorado began welcoming group business at the start of 2023. The property is ideal for team building, strategizing, incentive trips, and celebrations. While there, groups can enjoy North American safaris, a via feratta climbing park, sports shooting, horseback riding, hiking, mountain biking, and more. For a give-back experience, teams are invited to build and name their own riparian protection enclosure and watch it flourish in the years to come.
While at all four locations, guests also can learn about Ted Turner’s efforts to restore and preserve the properties and their native species and ecosystems.