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VAI Resort Partners With C3 Presents and Live Nation

VAI Resort, which will open late this year in Glendale, Arizona, is bringing in live-entertainment booking and promotion partners for the VAI Amphitheater on the resort’s grounds

By Todd R. Berger

VAI_2.8.24 Rendering of VAI Resorts Amphitheater in Glendale, Arizona
VAI Resort partners with live entertainment industry leaders C3 Presents and Live Nation to jointly book and promote performances at the state-of-the-art $50 million VAI Amphitheater. || Courtesy of VAI Resort

VAI Resort, the soon-to-be-unveiled $1 billion hotel, resort, and live entertainment destination in Glendale, Arizona, near Phoenix, is forming a partnership with C3 Presents and Live Nation for the upcoming VAI Amphitheater. The partners will jointly book and promote performances at the state-of-the-art amphitheater, an integral part of the resort with a $50 million investment. The VAI Amphitheater is expected to host over 100 events annually, feature resident artist performances, and is set to redefine Arizona’s entertainment landscape.

“Teaming up with C3 Presents and Live Nation is a perfect fit for the new VAI Amphitheater,” says Howard Weiss, VAI Resort’s senior vice president of entertainment and sponsorships, in a prepared statement. “This collaboration ensures a world-class concert experience, allowing for additional reserved seats and enhanced amenities.”

Andrew Blank from C3 Presents adds, “We are thrilled to join forces with VAI Resort and to be a part of the extraordinary VAI Amphitheater. We look forward to curating unforgettable experiences at this spectacular venue.”

The VAI Amphitheater boasts cutting-edge design and technology. Situated within the breathtaking 60-acre VAI Resort, the venue offers multiple viewing options, ensuring an unparalleled experience for over 11,000 attendees. From hotel room balconies to VIP booths and high-end reserved stadium seats, every guest is guaranteed an unbeatable view of the stage. What sets the VAI Amphitheater apart is its commitment to artists, featuring a “plug and play” concept, eliminating the need for artists to bring their own equipment.

Beyond technology, the venue offers extraordinary artist accommodations, including a Presidential Suite and three Bay Suites on the 8th floor of the amphitheater tower. These suites provide exclusive amenities, private elevators, access to underground tunnels connecting to the stage, and elevated finishings throughout.

VAI Resort’s collaboration with C3 Presents and Live Nation marks a significant stride toward creating an unrivaled entertainment destination, where cutting-edge design, state-of-the-art technology, and artist-centric amenities converge for a truly exceptional experience.