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Visit Salt Lake’s Michael Mack Announces Retirement

Director of travel, trade, and strategic partnerships departs after nearly 30 years with organization

By Madeline Fuerstenberg

Michael Mack of Visit Salt Lake has announced his retirement after more than 30 years in the tourism industry. || Courtesy of Visit Salt Lake

After more than 27 years with Visit Salt Lake, Michael Mack announced his retirement from the organization on July 17. “Michael has been with Visit Salt Lake for nearly 28 years, winning over the hearts of clients, members, and the community along the way,” says Visit Salt Lake President and CEO Kaitlin Eskelson in a prepared statement. “He has been a staple in making Visit Salt Lake an amazing place to work and his upbeat, funny, lovable nature has been something we could all look forward to. Michael will be missed dearly.”

After earning a law degree from the J. Reuben Clark Law School at Brigham Young University in Provo, Utah, and working as a deputy district attorney, Mack went on to enter the tourism industry as CEO of the Utah Valley Convention and Visitors Bureau and Central Utah Film Commission. During his tenure at Visit Salt Lake, Mack held the roles of vice president of services and the director of travel, trade, and strategic partnerships. He also chaired numerous committees, including the LGBTQ+ committee.

Outside of Visit Salt Lake, Mack served as president of Utah Travel regions, president of Bicycle Utah, and president of the Utah Tourism Industry Coalition. He was a member of the boards for the Utah Arts Festival, Salt Lake Homeless Coalition, Salt Lake Public Market Study, and he acted as chair of the Salt Lake Arts Council. Mack and his team received Meetings & Conventions’ Gold Level Award for 22 consecutive years while leading Visit Salt Lake’s services department.

Under Mack’s watch, Visit Salt Lake played host to events like Rotary International, ASAE, MPI, and he oversaw services for 21 years of the biannual Outdoor Retailer Summer and Winter shows, a massive undertaking accounting for 42 shows that accounted for 40% of Visit Salt Lake’s annual impact.