Aligned Hospitality Management of Phoenix, Arizona has rebranded The Tuxon hotel in Tucson, Arizona, formerly a Design Hotels property, into a Voco by IHG. Now known as Voco The Tuxon, this hotel is the first Voco in Aligned’s portfolio.
The brand transition took 90 days. The Voco flag was chosen to increase revenue by attracting business travelers, especially those loyal to IHG.
The 112-key Voco The Tuxon is located off Interstate Highway 10 south of downtown Tucson. Local attractions include the Tucson Botanical Gardens, the Tucson Museum of Art, and Saguaro National Park. The building’s design echoes the motor lodges that once defined the American travel scene, blending vintage charm with modern amenities, such as walk-in rain showers, high-speed internet, and 50-inch 4K high-definition televisions with casting capabilities. The hotel also offers an outdoor pool and is pet-friendly.
“The Tuxon has a stellar reputation, and we were thrilled for the opportunity to elevate this property’s prior successes,” says Bryan Tubaugh, founder and CEO of Aligned Hospitality Management, in a prepared statement. “We were able to leverage Aligned’s expertise in the Tucson market and work in tandem with IHG to transition this hotel quickly and with minimal interruptions. We’re so excited to see how this change influences our business in the months and years to come.”
thetuxonhotel.com
